Rep. Luke Messer is launching Thursday his second TV ad in the Indiana Republican Senate primary.

The ad, shared first with Roll Call, features the congressman in his role as coach for his son’s fifth grade basketball team and is timed to air during the start of March Madness, the NCAA’s men’s basketball tournament. It’s backed by a cable and broadcast TV and digital buy in the mid six-figures.

“I get teamwork. That’s why I back President Trump’s agenda: Tax cuts, pro life and funding for our troops,” Messer says in the ad. 

“Today the U.S. Senate is blocking our President. I’m running to shake up the Senate so we can save our country before it’s too late,” he continues.

Messer’s first ad, which hit the airwaves on March 8, featured his daughters. 

Also competing for the GOP Senate nomination to take on Democratic incumbent Joe Donnelly are Rep. Todd Rokita and businessman and former state Rep. Mike Braun. The primary is May 8. Inside Elections with Nathan L. Gonzales rates the general election a Toss-up. 

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