Final Push From NARAL to Fire Up Abortion Rights Voters
Announces $750,000 in direct mail and digital ads targeting most reliable supporters in swing districts
With voters already casting ballots in states that allow early voting, outside advocacy groups are not just trying to reach potential new voters — they’re working to make sure their most ardent supporters actually show up.
That is certainly the case with NARAL, which is announcing a final push to make sure that the abortion rights group’s supporters get out to vote in 2018.
The organization is launching a new $750,000 campaign that will feature direct mail and digital advertising geared toward supporters in 17 key races as the campaign cycle nears its end.
According to a listing provided to Roll Call ahead of formal release, the mailers are being directed to Senate contests in Arizona, Minnesota, Montana, Nevada and Wisconsin.
According to a summary of the plan for the final weeks, which was provided first to Roll Call, the House races involved include key seats in Arizona, Illinois, Maine, Missouri, Nevada, Texas and Virginia. NARAL is also targeting the governor’s races in Iowa, New Mexico and Nevada.
NARAL is trying to make sure that the group’s core supporters, many of whom were recently even more engaged over the Senate confirmation process of Associate Justice Brett M. Kavanaugh, actually make it to the polls (either through early voting where it’s possible or on Election Day).
“Based on the energy we are seeing from voters across the country, we’re supercharging our program to move voters to elect pro-choice champions.The stakes have never been higher,” said NARAL Pro-Choice America President Ilyse Hogue. “The threat to Roe v. Wade is real and on the horizon.”
“Women are fired up and ready to elect candidates in their communities who support us and our families. Our job is to reach as many of them as possible in the next two weeks,” Hogue said.
In addition to a national umbrella digital ad, the group’s produced several for individual candidates, including Montana Democratic Sen. Jon Tester.
The direct mail and new round of digital ads in many of the same jurisdictions are beyond $5 million in midterm-related spending already, including a previously announced $1 million for TV and digital ads and $750,000 for an earlier campaign effort.